about ruth

Ruth Louden is a Career Coach who uncovers clients’ purpose and potential during education and work transitions so they can present with confidence and look forward to a future of possibilities.


Hi, I’m Ruth

Career Counsellor, Education Consultant,
Employment Coach


“You’ve been a wonderful help and inspiration to me and I truly appreciate all the time you have taken to aid me in my search . . . or is it a quest? Having met and spoken with you has helped me make this a positive and even “fun” experience.”

If higher education were a stock, it would be the darling of Wall Street.

Brandon Busteed on the convincing and confusing value of higher education – Forbes Article 2019

I agree with Mr. Busteed, cautiously. He provides some convincing arguments for why higher education is a great investment.

I must admit, I’m biased toward the notion that no education is wasted. And while it’s clear to me that pursuing higher education is worth your time and money, I also know this through my own personal and professional experience:

the path from education to work is neither direct, nor easy

Why? The world of work is changing at a dramatic pace.

In this crazy gig economy, where Artificial Intelligence (AI) is taking over a huge number of tasks that can be automated, more education alone does not guarantee ultimate work success.

Having a great education builds knowledge and skills, but not necessarily in ways that lead to a job offer. I was well educated, and in my 30s before I discovered how to both recognize and land a great job. That came from working at an Executive Recruitment boutique and gaining the inside scoop on how employers make their hiring decisions.


putting your best foot forward

I experienced firsthand the challenges young adults face transitioning between education and work when I began working in career services with undergraduate, graduate and PhD students at York University’s Faculty of Environmental Studies.

Passionate about solving some of the world’s biggest problems, they struggled to put their best foot forward for competitive summer and full-time job competitions. We’d work together  diligently to clarify their goals, refocus their resume and cover letter, and practice confidence before the interview. Oh the sweet taste of victory when they landed the job!

co-op education – two sides of the career puzzle

That led me to work in co-op education at the University of Toronto Scarborough, serving co-op students across all arts and sciences disciplines. My team and I supported hundreds of students annually to land co-op placements that gave them a taste of the real world and a test of their potential.

It was fascinating to visit them in a range of entry level roles – from research scientists at hospitals and pharmaceutical organizations to policy assistants in government to communication specialists and software developers in high tech. In the short 2 months they had been in their co-op placement, they had literally transformed – from nervous often uncertain student to eager, competent adults excited about their future. Rapid learners, they won the hearts of employers with their creativity and questioning attitude, proving to employers yet again the value of hiring co-op students.

There was no doubt in mind that gaining experience in one’s field of study enhanced a young person’s sense of self and future potential. And that experience in turn improved  the value of their education once they were back in the classroom.

career services – in the presence of greatness

I went on to work in career services, supporting students across a rapidly growing campus. In addition to supporting their summer job searches and search for work after graduation, I spent countless hours with students seeking a way out of their current education program or into a different one. Or they were planning their next big education move – to graduate or professional studies where the competition is intense and the application demands onerous.

Whether supporting their career planning, their application to graduate school, their job search, or their interview prep, I often found myself saying “I feel like I’m in the presence of greatness.” So much raw potential in every student I met. It was always a privilege to hear their career stories and help them put their best foot forward.

change the relationship between education and work

My goal in this blog is to research the changing relationship between education and work and explore tensions young people face in navigating their education and work decisions. I’m keen to generate dialogue among students and early career adventurers, their parents and loved ones, educators and career supporters. I hope to offer readers insight and inspiration.

 I also coach a limited number of clients at any time to support their major transitions: from high school to university or college, from undergraduate to graduate, studies to the workplace or from the workplace back to university or college.



  • 18 years at the University of Toronto (U of T) working in co-op education, academic and career coaching,  counselling and training; during 5 of these years, developed strengths-based resilience and mental wellness programs for young adults
  • 3 years at York University career coaching undergrads, grads and doctoral students in the Faculty of Environmental Studies
  • 7 years at Deloitte in Human Resources Consulting, focusing on executive, managerial and professional search, performance management and compensation
  • Extensive program and resource development experience from 20 years in consulting, co-op education and career centre environments serving education and work transition needs of young adults
  • Between the ages of 12 and 25, worked in over 30 crappy jobs until I figured out how to get a real job
  • Most unusual jobs: Flat Work Operator at the Banff Springs Hotel and Bicycle Tour Guide  with Butterfield & Robinson (B&R) in France
  • Master in Education, Career & Work Counselling focus, University of Toronto’s Ontario Institute for Studies in Education (OISE)
  • Master in Environmental Studies, Quality of Work Life focus, York University
  • Honours Bachelor of Arts, French Linguistics, Laval University
  • Myers Briggs Type Indicator
  • Strong Interest Inventory
  • VIA Signature Character Strengths

contact ruth


Serving the GTA
and beyond


Make an appointment to chat with Ruth for a half hour free




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