Woman at podium speaking into a microphone

About Ruth Louden

If you’re here, you must be wondering, who is Ruth Louden?

In my work as an Education and Employment Coach, I ask clients all kinds of personal questions to get to know them. So it’s only fair I share my own career story with you, including some of the challenges I encountered along the way.

So let’s go there.

Early days: good at getting lots of jobs, just not the right ones!

Between the ages of 12 and 25, I had worked in so many jobs, it was hard to count. How many? I dunno – maybe 20 or so. Let’s see, baby sitter, paper girl, cook, cashier, waitress, bartender. I was also a flatwork operator in Banff, English teacher, sales clerk, fitness leader, telemarketing rep, receptionist, and secretary.

I knew how to get a job.

But really, fundamentally, I didn‘t know much about getting a great job and less still about managing my career.

Secretly, each time I thought about going after a plum job, I wondered: why would anyone want to hire me?

At 29: Ruth Louden gets her First Real Job

Ruth in a university graduation gown and cap, on her way to the graduation ceremony

Ruth Louden graduates from York University.

And then, it happened.

A Master’s student at the time, I was in need of a summer job between year 1 and 2 of my program. A classmate sitting next to me, filing her nails while we waited for the prof to arrive, gave me the lead. Classic networking!

At 29 years old, I landed what I considered to be: My First Real Job. 

Reporting to the owner of a small Toronto executive search boutique, I wrote proposals and created job advertisements. I developed a computerized database that stored contact details on all the people out there looking for work.

And I discovered what it felt like to know my opinions, experience and skills mattered. Pretty darn good.

In this fly-on-the-wall experience, I learned among many other things:

  • When, where and who hiring managers hired
  • What qualities they looked for in a new hire
  • Which candidates stood out in a hiring process
  • What candidate behaviors and actions led to offers while others led to rejection
  • When power subtly shifted from the employer to the candidate, once said candidate made it to a certain stage of the hiring process
  • How the topic of money could be like Goldilocks’ three beds – negotiating too hard or too soft were both a bit of a turn-off to the recruiter.

    Ruth Louden in a black business jacket and white blouse sitting at her desk with an abstract painting behind her

    Ruth Louden in her first real job – in her own office!!!

At 31: Trading up and moving up the ladder of success

Ruth is seated next to another female colleague. Standing behind them are two female and two male colleagues - everyone is in a dark suit, but they are all smiling. On the wall is a painting with the word "Colbert"

Oh my, we look so serious, don’t we? But oh how we laughed!

A couple years later, I had learned just enough to negotiate my way from a small boutique to a major professional services firm. At the time it was Touche Ross Management Consultants. known today as Deloitte.

As a Human Resources Consultant, specializing in Executive Recruitment, I was the middle person between the hiring manager and the candidate.

Over the telephone, I wooed candidates from their existing place of employment to contemplate a new career destination.

Through the lens of my client, the hiring manager, I evaluated thousands of candidates in face-to-face interviews. I would spend my days hearing career stories of ups and downs, twists and turns, fortune and misfortune.

Behind the scenes, I guided hiring managers in making their hiring decisions. Like talent scouts, we presented only “the best and the brightest” to make sure new hires provided a hefty “return on hiring investment”. Like auditors we encouraged them to “manage risks of a bad hiring decision”.

My Mid-Life Crisis: Learning that the road to happiness is not paved in money and prestige

I was well paid and working with one of the top management consulting firms in Canada. I had great colleagues who made me laugh to the point my stomach hurt. But was I happy?

Ruth with bicycle helmut and gear stands next to another cyclist on a bike who is wearing a jacket with a red maple leaf. Behind them in the distant hills is a medieval castle and cypress trees

Ruth guides bike tours in France while figuring out her next career move

There came a time when I sat down to think about what I really wanted to do in my career. I took a 9-month time-out to travel and think about what was important to me. I  discovered that my more rewarding moments came when helping those who didn’t get the job do better the next time!

Executive search is fundamentally about solving business problems, requiring a business person’s eye on the bottom line and persuasive gift of the gab. Deep down, I felt more like a social worker than a business person, with a counsellor’s lens, appetite for listening and language of empowerment.

Since 1995, I have worked with individuals in career transition:

  • Advising high school students on their university decisions
  • Supporting university students to explore possible career futures and navigate the employment market
  • Coaching managers and mid-career professionals who did not get the job be more effective the next time.

I am happily engaged in this work today, at the University of Toronto’s Scarborough. My 17 years at the U of T have confirmed for me how tremendously satisfying is my role working alongside individuals at career crossroads.

My career themes: listening, navigating, targeting, documenting, presenting, coaching and educating

Ruth stands behind a table that displays images of the artists' works. Her short sleeves and pale blue overall give the impression of warm weather and a relaxed spirit.

Author Ruth Louden – writing career stories about artists

My career journey has had many twists and turns, but some of the themes have stayed pretty constant.

Since the ’80s, I’ve been what I like to call a “motivational listener”. I’m fascinated by other people’s career stories. Clients tell me I bring helpful perspective to them, along with a caring attitude and sense of humour.

My specialties are preparing candidates for the realities of a competitive application process and navigating the job market. As a recruiter and co-op manager, I’ve been inside organizations large and small, across dozens of industry sectors and into the day-to-day realities of hundreds of occupations. Being a manager for many years reinforced the importance of hiring the right person for the job. This same person has the ability to bring you joy during your workday or prevent you from sleeping at night.

Experience on the admin team at McKinsey & Company in the ’80s and later on the management consulting team with Deloitte for 7 years instilled in me a love for creating strong communications.

And years of education, training and business development roles have taught me a thing or two about the art and science of presentation.

Making change in our lives is stressful. Outcomes of our career decisions and actions are not entirely in our hands. As a coach, I think it’s important that clients cultivate wellness and resilience. Not only will they sharpen your vision and strengthen your resolve to make change for the better in your life, but they will also help you bounce back from inevitable disappointment. In the last 4 years, I’ve had the privilege of teaming with colleagues at UTSC to develop a program called Flourish. This wellness nitiative helps university students build confidence in their strengths and resilience to persist in their studies. I think our resources can help you too!

Head and shoulder shot of Ruth wearing a graduation gown with a lime green, black and white striped hood

Ruth Louden returns to her studies…again!

Finally, I consider myself to be an educator and advocate for life-long learning.

With two Masters behind me, one focused on Organization Development, one on Adult Education & Counselling Psychology,

Today: Ruth Louden helps clients get to a more ideal working place and healthy emotional space

Mostly, my learning has taught me that it doesn’t matter what I know. More important is what my clients know, feel, believe and do in order to get to a more ideal working place and healthy emotional space. I work alongside my clients, focusing on your working identity matters. In turn, I help you develop skills and confidence to flourish in your studies, on the job and throughout your career.


For specific details about my background and qualifications, please visit my LinkedIn profile.